Scrub and conditioners are a staple of the haircare world, but not everyone is as comfortable using them as Garnier.
Now Garnier is adding an alternative to their popular shampoo and is introducing a new product that is made from ingredients sourced from the earth.
The new shampoo is called Garnier Conditioner and is a product made with algae, seaweed, fish and other algae.
“It’s not just a shampoo but it’s also a conditioner and it’s really an ingredient that we use for shampoo that we have in stock, we also have a condition and conditioning range,” Garnier product development manager, Michael O’Connell said.
“The algae and seaweed gives it a very rich taste.”
Garnier’s algae and algae-based conditioners will be available at select stores this month and will be priced at $19 for men and $29 for women.
“We’re seeing a big interest in conditioners from both men and women, so we think we have something for both genders,” O’Donnell said.
The algae is grown in the UK, Australia and New Zealand, and has been used for centuries to create a rich and smooth finish.
“Algae is known for having a very high level of nutrients, and we have a lot of people looking for a new ingredient that is going to really help with the texture of their hair,” O ‘Connell said, adding that the new product will be released soon.
The product is made by the company’s own algae lab, which is run by Professor Paul Lohman, a world renowned algae expert.
“They are growing it in their lab and using it to create this conditioner, which we call Garnier conditioner,” O O’Connor said.
O’Connors algae lab is located in a glass building in his office.
The laboratory is equipped with a large aquarium with over 200 species of algae.
He said the algae can be harvested from the aquarium and used in the product’s formulation, and added that algae was a “great ingredient for our shampoo”.
“It can be really rich in nutrients and is also a great conditioner.”
The Garnier Garnier Algae Conditioner is made using seaweed from the Pacific Ocean, algae grown in a lab and a variety of other ingredients including fish, algae from Australia, algae sourced from Hawaii, seaweeds and algae grown from New Zealand.
The company is currently developing a new shampoo for women to replace the discontinued Garnier Shampoo and Conditioner, but it has not announced the new shampoo.
The shampoo is a high-performance formula made from algae, with a rich, creamy texture that lasts for up to 6 hours.
O O ‘Connors team also recently announced it is launching a new line of cosmetics and body scrubs.
“A lot of our products, and our whole business, is about innovation,” he said.