A year ago, we were told the next wave of women would arrive in America and we would see a sea change in the way that men treated their bodies.
It was supposed to be a new, more liberated era.
But it didn’t happen, and it looks like the new wave is only beginning.
Al Jazeera spoke to the most successful men and women in Hollywood and the rest of the industry, and the results are startling.
Read moreThe world of male grooming is changing.
In 2017, more than 40% of US men aged 18-49 were grooming, according to a survey by the American Men’s Health Association.
According to the American Institute of Hairdressers, men are grooming a median of 18.2 times per week, with the average being around 10.7 times per month.
The popularity of grooming is not limited to the US, according the report.
In the UK, men aged over 60 are grooming an average of five times per day, with grooming being seen as a form of body positivity.
“In 2017 there were more than 4.7 million men aged 60 and over who were active in grooming.
This is nearly three times the number of men aged 25 to 34 who were grooming in 2017,” the report says.
And there’s more to the trend than just changing how men behave in the workplace.
In 2016, the average American male spent an average $20,000 a year on grooming, with men aged 30-39 spending an average nearly $15,000, and men aged 50-59 spending more than $30,000.
These figures are also significantly higher than the US’s average spending on beauty products, which is around $5,000 per person.
A man’s grooming habits are more closely linked to how much money he makes than any other factor.
In 2018, men’s salaries increased by 8.6% annually, but they also lost nearly a quarter of their income, according a report by the Economic Policy Institute.
The report also found that while American men were spending more on grooming than they had in the past, they spent less on clothing and cosmetics.
In 2016, men who did not shave were found to spend significantly less on grooming compared to those who did shave, and were also more likely to be single and live in the South.
Men’s grooming has also been linked to a growing middle class.
According the Economic and Social Research Institute, the middle class is more likely than the working class to be active in the grooming industry, with an average American man spending more time grooming, on average, than a single American woman.
In a study from 2016, American men who do not shave are more likely not to have been groomed than those who have been, and are also more satisfied with their lives.
They are also less likely to have a job and to have higher incomes than their male counterparts.
But despite the growth of grooming, it’s not all good news.
According to the 2017 report, men still spend a lot of money on grooming but are less likely than their female counterparts to spend money on clothing, cosmetics and accessories.
“The grooming industry is still relatively young.
Men are still doing their hair, which means they are still spending money on cosmetics,” says Lisa DeBakey, an assistant professor of psychology at the University of Texas, Austin.”
It’s not like they’re buying a new haircut or a new lipstick or a more expensive watch, and that’s not a good thing.
The fact is, they’re spending money and their time on grooming and on grooming accessories, so it’s a bit of a grey area.”
DeBakeys research found that men were more likely now than ever to go to a salon or barber, rather than grooming at home, but that they are less interested in the hair care and styling services of a salon.
“They have less money to spend, and they’re not doing the kind of grooming they used to,” she says.
“So they’re taking the time to do their hair that they did a year ago.”
The research also found women were spending an increasing amount of time grooming themselves, while men were doing the same.
Women spend an average five hours a day grooming themselves and are spending a lot more time at home than men.
“I don’t know how they manage it, and I think they don’t understand it, but women are spending more money on their grooming than men,” DeBakes says.
“So we’re seeing more men going to a barber than women, and then women going to their home and having more time to themselves.”
Men who are grooming also have a lower success rate on their careers.
According a 2017 study by the National Association of Barbers, Barber and Hairdresser Professionals, the percentage of men who graduated from a barbershop rose from 9.5% in 2013 to 12.1% in 2018.
“While barbershops are still seeing a significant decline in the number and percentage of male graduates