Posted November 07, 2018 08:16:40 A new fragrance by Redken is set to hit the shelves in New York’s Manhattan on Friday, November 11.
The scent comes in a 10-minute capsule which can be purchased for $39.99.
The capsule is limited to just 10 bottles and costs $39 a pop.
The name of the fragrance comes from the fact that it is the first in a line of Redken Extreme Shampoos.
The line was launched in 2016, with the first offering a shampoo and conditioner called “Frozen Redken”.
The new product has been branded with the Redken brand name.
It features the same 10-ounce formula as the first line but comes in 12-ounce bottles.
It also features a “superior” foaming texture and is made with an alcohol-free soap.
It retails for $69.99 a pop, which includes free shipping to the US.