How to choose a new shampoo from the list of 100 best shampoo brands

By now, you’ve probably heard that shampoo is about to get even better.

A slew of new products and products with anti-aging, anti-odor, antibacterial, anti–bacterial and other amazing ingredients are about to hit the market.

So how do you choose the best shampoo out there?

And what are the best products for you and your loved ones?

To find out, Fortune interviewed five experts to get their take on shampoo and to find out which of these top brands will have the most longevity.

We’ve also rounded up a few recommendations for shampoo to help you decide which brand to use.